Mobil Delvac™ Campaign
Developed the campaign's visual identity and supporting assets by giving the existing brand a fresh, relatable look.
Introduced black-and-white photography to create a distinctive presence in a crowded diesel engine market. Gritty, distressed fonts highlight the hardworking nature of the brand and product, while lifestyle imagery, inspired by Mobil 1™’s campaign, captures drivers' passion for the road. Bold brand colors were consistently applied to build recognition and drive awareness.
Meijer Key Visual
Mobil Delvac™ Construction Website
