For its 50th anniversary, Mobil 1™ celebrated the love of driving with a campaign that embodied the brand’s
“For the Love of Driving” direction. Each retailer listed below served as an extension of this broader initiative, creating a seamless connection across activation points. Designed to stand alone within its activation window, the campaign was seasonally agnostic and strategically focused on driving volume at each retailer. Mobil 1 continues to help drivers get more life out of every journey—reconnecting them with the adventure of the open road and the world around them, no matter where they go.
Objective: Drive consideration and purchase of Mobil 1.
“For the Love of Driving” direction. Each retailer listed below served as an extension of this broader initiative, creating a seamless connection across activation points. Designed to stand alone within its activation window, the campaign was seasonally agnostic and strategically focused on driving volume at each retailer. Mobil 1 continues to help drivers get more life out of every journey—reconnecting them with the adventure of the open road and the world around them, no matter where they go.
Objective: Drive consideration and purchase of Mobil 1.
National Collateral
Walmart "Celebrate" Arkansas Avertisment
Trade show Sellsheet and Take 5 Tear Pad
Advance Auto Parts Tear Pad Collateral
AutoZone Wallpaper Packs
National Wallpaper Packs
AutoZone 50th
Walmart 50th
Wallpaper Pack
O'Reilly 50th
