Advance Auto Parts x Mobil 1™ 50th Campaign
This assignment was to leverage the 50th Campaign but with a retro twist. By incorporating the nostalgic film feel, this program was very successful. It even led to an additional in-store piece (shelf-talker) that AAP has not done before!
Assets: Desktop and mobile microsite, Shelf talker, Tear pad, IMP Guide, Digital banners, and Paid media.
